Jan Jeevika

Entrepreneurship…………. Enterprises…………… Environment…………… can go together to make the world a better place to live in. The 3E’s have always been thought and worked together from ancient times. When we start thinking about them separately, we face very alarming consequences. For the past so many years, entrepreneurship and enterprises have been revolving around agriculture and agriculture has largely relied on the monoculture of selected plant varieties and the large-scale use of fertilizers and pesticides to increase yields. The side effects of intensive agriculture are now plain to see: soil degradation, water pollution, diminishing biodiversity, farmers made vulnerable to climate change, and increasingly dependent on suppliers of agricultural technology.

We at Jan Jeevika follow the practices that can increase food production, provide sustainable livelihood while preserving our natural resources.

70% of the worlds poor live in rural areas, where agriculture is the main source of income and employment. These rural communities are the most vulnerable to climate change and environmental degradation. Smallholder farmers face a vicious circle: inefficient agricultural practices lead to low yields and degraded ecosystems, which keeps them in poverty. On the other side, businesses require sustainable supply chains to secure their long-term activities, as well as high social value carbon credits to offset their unavoidable emissions.

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We are convinced that the best practices in earning livelihoods are those that are inspired by the workings of nature itself. Trees, plants and animals grow together as they depend on one another for their subsistence. Agroforestry, for instance, aims to replicate this natural collaboration by combining the planting of trees and diversified crops. Plant and animal biomass are efficient means to enhance soil fertility, reducing the need for chemical products while sequestering carbon and retaining water.

The Jan Jeevika Trust proposes innovative models to simultaneously address environmental degradation, climate change and rural poverty while helping businesses become more sustainable.

Our Core Activities